Based on analysis of input from relevant project partners and wider stakeholder groups in the business ecosystem, we will explore future challenges in existing farming systems and the accompanying value chains. This includes a needs assessment to understand the changing demand side, as well as investigating changes on the supply side. We will also establish an inventory of contemporary and new business models to address these future challenges. The results of the analysis will be used to develop new business models (especially for ELPS) that fit sustainable, consumer-demand-compatible business, including reframing of value chains & ecosystem management systems. Thus, the project aims at adding value to high quality livestock products, through data-based (exploiting also pilot results - KSO #1) demonstration. The alternative business models will be evaluated on viability, financial & environmental sustainability. This will inform planned targeted interventions according to products’ life cycle, industry capabilities & sustainable potential for goat & poultry farming.